Anatomy of great UX surveys: ask the right questions
“To find ideas, find problems. To find problems, talk to people.” This quote by Julie Zhou, former VP of Product...
5 UX research methods you need to elevate your product redesign journey
Change is the only constant, right? Well, in the UX world, design teams are often assigned redesign projects ranging from...
The hidden costs of bad UX in ecommerce
Let’s be honest, we have all clicked away. You are shopping online, you find something you like, and then the...
UX best practices and local testing for product success in MENA
With over 97% smartphone penetration in advanced economies such as Saudi Arabia and the UAE, the Middle East is emerging...
Why Arabic user research is key to UX success in MENA
Arabic is the first language for 300 million people in MENA and a second language for most of the rest....
Eliminate the guesswork: Discover how UX hypothesis drives better decisions
Can you build a house without a floor plan? Or, cook without knowing what you are making. Similarly, you cannot...
Remote collaboration: How distributed UX teams build great products
Before 2020, remote working was unfamiliar territory in product development, particularly in user experience (UX) design firms that predominantly depend...
A complete UX glossary for the non-UX folks
Every industry has its terminologies and jargon – phrases, words, and lingo familiar to insiders, but alien to others. While...
4 monumental micro UX tweaks that transformed brands
A small stone thrown in still water is capable of creating multi-directional ripples. Despite its small size, the stone’s impact...
4 UX considerations to build a successful mobile-first product in the Middle East
The Middle East is rapidly evolving into a melting pot of different cultures, diverse societies, and tech innovations. Today, there...
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