UAE mobile survey: feature comparison barely drives provider choice
Ask most product teams what drives someone to pick one mobile provider over another, and you’ll hear some version of...
Credit card usage habits in Saudi Arabia: what we found after surveying 354 residents
Credit card holders in Saudi Arabia know what they want. Cashback. Low fees. And, for a meaningful share, travel perks....
AI adoption in the MENA region reached 50%. Here’s why Arabic support is still the problem.
When 28% of users try a feature and abandon it, that’s usually a product failure. But when those same users...
Cryptocurrency: an emerging investment option, but has yet to gain trust as a payment tool
Cryptocurrency transaction volumes in the MENA region surpassed $60 billion in December 2024, highlighting the growing adoption of this decentralised...
6 steps to turn messy user feedback into clear product decisions
If you have spent enough time in the UX space, you understand the importance of valuable user feedback. That said,...
Run reliable remote user research in 7 simple steps
We have all observed how ‘remote’ has become a buzzword in the post-COVID era. From remote working and remote tech...
4 key elements of reliable and trustworthy UX data
“Everything looked perfect on paper, so why did the design let us down?” UX teams across the globe may...
Eliminate the guesswork: Discover how UX hypothesis drives better decisions
Can you build a house without a floor plan? Or, cook without knowing what you are making. Similarly, you cannot...
Shape your sample size strategy: A guide for teams using remote UX tests
“Five users are enough”. This isn’t just any statement, but one of the most embraced tenets of user experience (UX)...
Guerrilla testing 101: definition, key steps, pros and cons
If you are in the product development or the UX space, you know that usability testing is one of the...
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