Get numerical validation and uncover invaluable data with one of the most popular data gathering methods – surveys.


An introduction to surveys

UX surveys help researchers to grasp user opinions, values and attitudes, as well as provide personalised feedback about your brand. It gives users an opportunity to tell you exactly what they think of your product, service or digital experience, how they feel when they’re using it and provide a solid foundation for improving your offering.

An extremely versatile – and easy to carry out – testing method, your survey can ask both closed and open ended questions to produce a mix of quantitative and qualitative data to inform your brand’s development. Use insights from surveys to better understand your audience, further improve your offering and even discover new ideas for your brand!

For this test, you should tailor tester recruitment – using a specific target audience will give you an accurate reflection of market needs.

When to use it

Measuring satisfaction

Measuring satisfaction

Understand and dissect your users’ feelings about your brand or product

Consumer feedback

Consumer feedback

Hear individual opinions to shape your services

Market reflection

Market reflection

Discover what your audience wants and needs from your products or services

How to run a survey


Define clear test goals

Because surveys are so open and versatile, it can be easy to want to cover lots of bases in one go – but the best results come from targeted surveys that have a clear objective to achieve. Work out what it is you want to get feedback on before creating questions. Try asking yourself how the results of your survey are going to help you to guide this process and have a clear understanding of what you want to find out.

Write your questions

The question creation process will vary depending on what the overall objective of your survey is – but there are some characteristics all questions should share. Here are some best practices to keep in mind when writing your questions:

  • Don’t ask too much – stick to one concept per question
  • Be concise – with language and question length
  • Don’t lead – keep language neutral and options balanced
  • Ask a mix of questions – both qualitative and quantitative, text-based and multiple choice questions

  • It’s really easy to create surveys using UserQ – the platform has full functionality for all types of research questions to help you gather useful, insightful data. Here are just a few:

  • Likert scales
  • Text answers
  • Rating scales
  • Multiple choice questions
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    Launch test

    Once your survey is ready, it’s time to recruit testers. It’s important to get the right people to take part in order to produce accurate insights that are relevant and useful.

    Target a specified, tailored group of people when you use UserQ’s tester panel – you can cater your group based on various demographics and backgrounds, and access locals across MENA.

    Analysing the results

    Single choice results preview

    Testers’ answers to your questions will provide a wide range of data and information – and it’s easy to sift through it all with UserQ. Data overviews provide digestible insights in the form of percentages, charts and visualisations of your data, all of which are downloadable.

    If you want to get into the nitty gritty, that’s fine too – easily filter through your feedback to manually identify patterns in your data and analyse your findings, your way.

    If you want to level up your brand, create your own survey with UserQ today.