First click testing
First click tests allow you to evaluate the effectiveness of your site’s page navigation and linking structure in helping users complete tasks.
First click tests allow you to evaluate the effectiveness of your site’s page navigation and linking structure in helping users complete tasks.
First click tests reveal how easy it is for users to navigate your site, and whether or not they’re able to find the information they need on the first go. By clarifying the paths that users take when using your site, you can prioritise on-page content to facilitate that journey.
The test itself involves presenting your user with your webpage, and asking them to complete a task. For example, if your brand sells homeware products, you might ask your testers where they would first click in order to find mirrors. Wherever they click first will show you where users’ attention focuses, and what elements are important in creating a seamless user experience.
An important milestone in the research process to guarantee user-friendly designs, first click testing has the potential to uncover a multitude of information, including:
Identify what paths your users go down when they first interact with your site
Evaluate how easy it is for testers to use and understand your site
At any stage of the design process, this test can be used to guide decision making
When it comes to looking at the results of your first click test, the process couldn’t be easier. UserQ’s data overview provides a bird’s eye view of your test results, complete with touch maps that show where testers most often clicked, and percentages you can use to justify any design adjustments. You’ll also have the option to download any data you choose to further inform your designs.
Your results will indicate:
The results will tell you how easy it is for users to complete their task, as well as if there’s any confusion or overcomplication in your current design – allowing you to create easy to navigate digital experiences, every time.
Start uncovering insights today with UserQ – sign up with us and run your own tests.