GDPR principles – the current state of data privacy laws in the Middle East
The Middle East is no longer just a land known for its oil resources but a beacon of innovation and...
4 UX considerations to build a successful mobile-first product in the Middle East
The Middle East is rapidly evolving into a melting pot of different cultures, diverse societies, and tech innovations. Today, there...
Guerrilla testing 101: definition, key steps, pros and cons
If you are in the product development or the UX space, you know that usability testing is one of the...
How to apply Gestalt principles to web and mobile UI design
When users land on your website or open your app, they form impressions within milliseconds. Yes, that fast. And in...
User journeys vs user flows: What’s the difference?
Creating a smooth experience for users isn’t just about making things look good. It’s about making things work well from...
Empathy mapping: When and why you should use it
Understanding your users on a deeper level is no longer a luxury in design and has now become a necessity....
UX Writing vs Copywriting: the Key Differences
When people hear the terms UX writing and copywriting, they often assume they’re the same thing. After all, both involve...
How UX designers can use AI to upskill themselves
The Artificial Intelligence (AI) market is projected to reach an astounding $294.16 billion in 2025. With this rapid growth, AI...
UserQ survey: impact of social media on mood & mental health
In our previous survey on how people engage with digital content, we found that 84.42% of our participants were always...
The AI revolution in service design: trends, impacts, & future
Artificial intelligence has become a game-changer in service design. Companies now leverage AI for design to optimise processes, predict consumer...
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