4 monumental micro UX tweaks that transformed brands
A small stone thrown in still water is capable of creating multi-directional ripples. Despite its small size, the stone’s impact...
4 reasons why a UX-centric approach is key for startup growth
Just as Brazil is synonymous with football and Japan with advanced technologies, the Middle East is traditionally known for its...
GDPR principles – the current state of data privacy laws in the Middle East
The Middle East is no longer just a land known for its oil resources but a beacon of innovation and...
4 UX considerations to build a successful mobile-first product in the Middle East
The Middle East is rapidly evolving into a melting pot of different cultures, diverse societies, and tech innovations. Today, there...
Guerrilla testing 101: definition, key steps, pros and cons
If you are in the product development or the UX space, you know that usability testing is one of the...
How to apply Gestalt principles to web and mobile UI design
When users land on your website or open your app, they form impressions within milliseconds. Yes, that fast. And in...
User journeys vs user flows: What’s the difference?
Creating a smooth experience for users isn’t just about making things look good. It’s about making things work well from...
Empathy mapping: When and why you should use it
Understanding your users on a deeper level is no longer a luxury in design and has now become a necessity....
UX Writing vs Copywriting: the Key Differences
When people hear the terms UX writing and copywriting, they often assume they’re the same thing. After all, both involve...
How UX designers can use AI to upskill themselves
The Artificial Intelligence (AI) market is projected to reach an astounding $294.16 billion in 2025. With this rapid growth, AI...
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