Communication habits in the Middle East: Insights from a 2025 survey
Our communication habits shape the way we build relationships, work, and navigate daily life. In today’s digital-first world, these habits...
Eliminate the guesswork: Discover how UX hypothesis drives better decisions
Can you build a house without a floor plan? Or, cook without knowing what you are making. Similarly, you cannot...
Shape your sample size strategy: A guide for teams using remote UX tests
“Five users are enough”. This isn’t just any statement, but one of the most embraced tenets of user experience (UX)...
Remote collaboration: How distributed UX teams build great products
Before 2020, remote working was unfamiliar territory in product development, particularly in user experience (UX) design firms that predominantly depend...
A complete UX glossary for the non-UX folks
Every industry has its terminologies and jargon – phrases, words, and lingo familiar to insiders, but alien to others. While...
4 monumental micro UX tweaks that transformed brands
A small stone thrown in still water is capable of creating multi-directional ripples. Despite its small size, the stone’s impact...
4 reasons why a UX-centric approach is key for startup growth
Just as Brazil is synonymous with football and Japan with advanced technologies, the Middle East is traditionally known for its...
GDPR principles – the current state of data privacy laws in the Middle East
The Middle East is no longer just a land known for its oil resources but a beacon of innovation and...
4 UX considerations to build a successful mobile-first product in the Middle East
The Middle East is rapidly evolving into a melting pot of different cultures, diverse societies, and tech innovations. Today, there...
Guerrilla testing 101: definition, key steps, pros and cons
If you are in the product development or the UX space, you know that usability testing is one of the...
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