Tree testing allows researchers to define a logical, easy to navigate site hierarchy by getting testers to complete a range of different tasks using a text-only version of your site. It tests the overall usability of your site, and makes sure your users can easily find information. We recommend recruiting at least 30+ testers.
This research methodology gets testers to group information together into categories, helping you to design your information architecture in a way that’s more user-friendly. Make card sorting tests open (where they name the categories they create) or closed (where you define the category names). We recommend recruiting at least 30+ testers.
A preference test informs design decisions by evaluating design options and identifying which one users prefer. We recommend recruiting at least 20+ testers.
A survey is the best place to find accurate answers – with the option to ask both open-ended and closed questions to produce both qualitative and quantitative data. They can give you a more accurate reflection of market needs, too. Considering a 5% margin of error, we recommend 200 – 400 responses depending on your population size
Gauge first impressions and find out what users think of your designs in the first five seconds of interacting with them. We recommend recruiting at least 10+ testers.
A first click test lets you evaluate your page navigation effectiveness by asking a user to complete a task and recording where they click first on your site – hopefully on the intended page! We recommend recruiting at least 10+ testers.
We recommend 10+ testers
A Prototype test is the process of testing your prototype with users to validate design and product decisions. This test can assist you in identifying potential issues or validating product decisions at an early stage or iterations stage. We recommend having between 5-20 testers