Testing tools

Mobile view, tree test

Tree testing

Tree testing allows researchers to define a logical, easy to navigate site hierarchy by getting testers to complete a range of different tasks using a text-only version of your site. It tests the overall usability of your site, and makes sure your users can easily find information. We recommend recruiting at least 30+ testers.

Use this test when…

  • You’re designing your site architecture
  • You want to determine the findability of specific pages on your site or app

Card sorting

This research methodology gets testers to group information together into categories, helping you to design your information architecture in a way that’s more user-friendly. Make card sorting tests open (where they name the categories they create) or closed (where you define the category names). We recommend recruiting at least 30+ testers.

Use this test when…

  • You’re creating a new website, or site section
  • You want to understand how users expect information to be grouped
Mobile view, card sorting
Mobile view, prefrence test

Preference test

A preference test informs design decisions by evaluating design options and identifying which one users prefer. We recommend recruiting at least 20+ testers.

Use this test when…

  • You have multiple design options to choose from
  • You want to understand which is most popular


A survey is the best place to find accurate answers – with the option to ask both open-ended and closed questions to produce both qualitative and quantitative data. They can give you a more accurate reflection of market needs, too. Considering a 5% margin of error, we recommend 200 – 400 responses depending on your population size

Use this test when…

  • You’re looking for answers to specific questions
  • You want to hear individual opinions and measure customer satisfaction
Mobile view, survey
Mobile view, 5 second test

5 second test

Gauge first impressions and find out what users think of your designs in the first five seconds of interacting with them. We recommend recruiting at least 10+ testers.

Use this test when…

  • You want to find out what users associate with your designs
  • You want to know if your site communicates the right message

First click

A first click test lets you evaluate your page navigation effectiveness by asking a user to complete a task and recording where they click first on your site – hopefully on the intended page! We recommend recruiting at least 10+ testers.

Use this test when…

  • You’re testing the usability of your site
  • You want to optimise the layout of your page

Number of testers

We recommend 10+ testers

First click mockup
Prototype test UserQ

Prototype test

A Prototype test is the process of testing your prototype with users to validate design and product decisions. This test can assist you in identifying potential issues or validating product decisions at an early stage or iterations stage. We recommend having between 5-20 testers

Use this test when…

  • You want to determine how quickly and effectively users can complete a tasks
  • You want to track user behaviours when interacting with your digital product.

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