Cryptocurrency: an emerging investment option, but has yet to gain trust as a payment tool
Cryptocurrency transaction volumes in the MENA region surpassed $60 billion in December 2024, highlighting the growing adoption of this decentralised...
Arabic dominates digital interactions, but language switching is a reality hard to ignore
The Middle East’s digital economy has taken notable strides over the past decade due to several factors, including proactive digital...
Credit card usage habits in the UAE: here’s what we found after surveying 500 people
Credit card usage across the UAE has evolved rapidly, transitioning from a travel and luxury tool to an everyday liquidity...
What the UAE’s water drinking habits reveal about trust, taste, and sustainability
It’s hot, you’re thirsty, and you reach for a bottle of water without a second thought. But that simple act...
Cinema vs. livestreaming: What our panel really thinks
Digital trends across the Middle East and Africa (MENA) region continue to evolve rapidly, influencing how people consume content. While...
UAE’s food delivery habits in 2025: what 500 residents told us
Food delivery is now part of everyday life in the UAE. Our UserQ survey of 500 residents found that six...
Labubu in the UAE: Viral trend or collectible with staying power?
What 250 UAE survey responses reveal Labubu, the wide-eyed, mischievous art toy, has leapt from niche collectible to viral sensation...
Communication habits in the Middle East: Insights from a 2025 survey
Our communication habits shape the way we build relationships, work, and navigate daily life. In today’s digital-first world, these habits...
UserQ survey: impact of social media on mood & mental health
In our previous survey on how people engage with digital content, we found that 84.42% of our participants were always...
AI familiarity and perceptions: Key takeaways from our recent survey
$294.16 billion is the anticipated market size of Artificial intelligence (AI) in 2025. These numbers come from a report by...
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