The hidden costs of bad UX in ecommerce
Let’s be honest, we have all clicked away. You are shopping online, you find something you like, and then the...
Data you can defend: how to present UX research findings to stakeholders
You’ve spent weeks interviewing users, running tests, and analyzing survey responses. The research is robust, the findings are clear, and...
What the UAE’s water drinking habits reveal about trust, taste, and sustainability
It’s hot, you’re thirsty, and you reach for a bottle of water without a second thought. But that simple act...
Cinema vs. livestreaming: What our panel really thinks
Digital trends across the Middle East and Africa (MENA) region continue to evolve rapidly, influencing how people consume content. While...
UAE’s food delivery habits in 2025: what 500 residents told us
Food delivery is now part of everyday life in the UAE. Our UserQ survey of 500 residents found that six...
4 key elements of reliable and trustworthy UX data
“Everything looked perfect on paper, so why did the design let us down?” UX teams across the globe may...
UX best practices and local testing for product success in MENA
With over 97% smartphone penetration in advanced economies such as Saudi Arabia and the UAE, the Middle East is emerging...
Why Arabic user research is key to UX success in MENA
Arabic is the first language for 300 million people in MENA and a second language for most of the rest....
Labubu in the UAE: Viral trend or collectible with staying power?
What 250 UAE survey responses reveal Labubu, the wide-eyed, mischievous art toy, has leapt from niche collectible to viral sensation...
Communication habits in the Middle East: Insights from a 2025 survey
Our communication habits shape the way we build relationships, work, and navigate daily life. In today’s digital-first world, these habits...
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