The story behind UserQ
UserQ’s story starts with our parent company – Digital of Things (DoT). A state-of-the-art in-house UX lab and consultancy in Dubai, we’ve been at the forefront of UX research in the MENA region over the last five years, helping brands understand their customers with focus groups, usability tests and customer interviews.
DoT to UserQ: a natural evolution
We saw how transformative making user research accessible to MENA businesses was with DoT. So it’s no surprise when UserQ was born: the tech-savvy child of an already trusted UX research consultancy.
UserQ facilitates remote research in a way that’s never been seen before in this culturally-rich region – enabling you to create tests that produce rapid results and validate findings on one powerful platform.
What you get with UserQ
Arabic & English
Test in Arabic or English to suit your testers
Access to UserQ’s diverse tester panel of MENA locals
A range of user tests that uncover potential pain points
Rapid results to supercharge development