5 second test

5 second tests measure first impressions about specific product designs within your website or app, at first glance.

5 second test

An introduction to 5 second tests

5 second tests are important for revealing exactly what users think and feel about your site or app, quickly gauging what information stands out, what’s good and bad – and whether the design achieves what it sets out to do. 

Testers will have 5 seconds to review your uploaded design, then they are asked a series of your questions based on what they’ve just seen, these could include:

  • What information can you recall?
  • Do you remember the company name?
  • Do you understand the main features of the product/service?
  • How did the design make you feel?
  • What would you change about the design?

You’ll gain valuable insights with this qualitative feedback that’ll help you make informed decisions on how best to optimise your design moving forward.

You can continue to re-run the tests with edited variations. Level up and repeat until you are happy with the results.

When to use 5 second tests

Design drafting

Design drafting

Gain insights into what’s right and wrong about your first mock-up design.

Initial thoughts

Initial thoughts

Hear what users like and dislike based on their first reactions.

Brand message

Brand message

Gauge whether users understand your brand message in the first few seconds.

How to run a 5 second test


Finalise the design image

The first step is to decide what will be shown to the testers. Make sure that the design image is the final design that your testers see.

Come up with a set of questions

Think about the aim of your test. What insights do you want to gain from the user research? Your goals should influence the type of questions you ask. Next, add the instructions to be given to the testers. You can decide whether you give context or prompts. For example, if you want feedback on the design specifically, ask to pay close attention to the visual aesthetics of the image, rather than the text.

Build and launch your test

Upload the images you want to test – along with your pre-planned set of questions, and publish - it's that easy. We’ll find the right set of testers based on your target audience preferences. We recommend using at least 10+ testers.

Analysing the results

You’ll be able to instantly use your feedback from your 5 second tests, as the results will be answering the questions that you’ve asked.

Feedback will be split into two groups: positive and negative. Positive responses will be from testers who have understood your design in the way that you wanted them to, and negative ones will not.

If at least 75% of your responses are positive, you can be confident that your design makes a great first impression and gets across all the information it needs to. If it’s a lower percentage, you can use the feedback to identify what might need improving. Pick out the specific issues that testers highlighted as concerns and work out what it is that’s throwing them off.

Ready to make your first impression count? Sign up with us and run your own 5 second tests.

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