Tree testing

A tree test tells you how easy it is for users to navigate your site, and helps to improve your site’s information architecture. It involves asking your users to perform a task using a text-only version of your website, and tells you whether they’re able to get to the right destination or not.

The task they complete could be to find a certain product, or get themselves to a particular page. This testing method helps to identify any pain points your users encounter on the customer journey as they complete given tasks – and highlights areas for improvement. Carrying out this test early on in the design process means you can ensure that content on your site is easy to understand, and find.