UAE mobile survey: feature comparison barely drives provider choice
Ask most product teams what drives someone to pick one mobile provider over another, and you’ll hear some version of...
Credit card usage habits in Saudi Arabia: what we found after surveying 354 residents
Credit card holders in Saudi Arabia know what they want. Cashback. Low fees. And, for a meaningful share, travel perks....
AI adoption in the MENA region reached 50%. Here’s why Arabic support is still the problem.
When 28% of users try a feature and abandon it, that’s usually a product failure. But when those same users...
Cryptocurrency: an emerging investment option, but has yet to gain trust as a payment tool
Cryptocurrency transaction volumes in the MENA region surpassed $60 billion in December 2024, highlighting the growing adoption of this decentralised...
Arabic dominates digital interactions, but language switching is a reality hard to ignore
The Middle East’s digital economy has taken notable strides over the past decade due to several factors, including proactive digital...
What the UAE’s water drinking habits reveal about trust, taste, and sustainability
It’s hot, you’re thirsty, and you reach for a bottle of water without a second thought. But that simple act...
Cinema vs. livestreaming: What our panel really thinks
Digital trends across the Middle East and Africa (MENA) region continue to evolve rapidly, influencing how people consume content. While...
UAE’s food delivery habits in 2025: what 500 residents told us
Food delivery is now part of everyday life in the UAE. Our UserQ survey of 500 residents found that six...
4 key elements of reliable and trustworthy UX data
“Everything looked perfect on paper, so why did the design let us down?” UX teams across the globe may...
Why Arabic user research is key to UX success in MENA
Arabic is the first language for 300 million people in MENA and a second language for most of the rest....
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