What the UAE’s water drinking habits reveal about trust, taste, and sustainability
It’s hot, you’re thirsty, and you reach for a bottle of water without a second thought. But that simple act...
Cinema vs. livestreaming: What our panel really thinks
Digital trends across the Middle East and Africa (MENA) region continue to evolve rapidly, influencing how people consume content. While...
UAE’s food delivery habits in 2025: what 500 residents told us
Food delivery is now part of everyday life in the UAE. Our UserQ survey of 500 residents found that six...
4 key elements of reliable and trustworthy UX data
“Everything looked perfect on paper, so why did the design let us down?” UX teams across the globe may...
Why Arabic user research is key to UX success in MENA
Arabic is the first language for 300 million people in MENA and a second language for most of the rest....
Labubu in the UAE: Viral trend or collectible with staying power?
What 250 UAE survey responses reveal Labubu, the wide-eyed, mischievous art toy, has leapt from niche collectible to viral sensation...
Communication habits in the Middle East: Insights from a 2025 survey
Our communication habits shape the way we build relationships, work, and navigate daily life. In today’s digital-first world, these habits...
4 monumental micro UX tweaks that transformed brands
A small stone thrown in still water is capable of creating multi-directional ripples. Despite its small size, the stone’s impact...
Guerrilla testing 101: definition, key steps, pros and cons
If you are in the product development or the UX space, you know that usability testing is one of the...
User journeys vs user flows: What’s the difference?
Creating a smooth experience for users isn’t just about making things look good. It’s about making things work well from...
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