Labubu in the UAE: Viral trend or collectible with staying power?
What 250 UAE survey responses reveal Labubu, the wide-eyed, mischievous art toy, has leapt from niche collectible to viral sensation...
Communication habits in the Middle East: Insights from a 2025 survey
Our communication habits shape the way we build relationships, work, and navigate daily life. In today’s digital-first world, these habits...
UserQ survey: impact of social media on mood & mental health
In our previous survey on how people engage with digital content, we found that 84.42% of our participants were always...
AI familiarity and perceptions: Key takeaways from our recent survey
$294.16 billion is the anticipated market size of Artificial intelligence (AI) in 2025. These numbers come from a report by...
Survey success: when to use open-ended vs closed-ended questions
Many things are essential for a survey’s success, one being how effectively you ask questions. Out of the two major...
Survey insights on how people engage with digital content
Navigating the digital content ecosystem: Key Insights for marketers How do we engage with digital content today? How much time...
Future of UAE Residential Properties: In-Depth Analysis
The appeal of renting vs. buying residential properties in UAE What would you choose – Rent or buy a residential...
Sustainability practices and Environmental awareness in the Middle East
As the UAE hosted COP 28 (United Nations Climate Change Conference) in Dubai from November 30 to December 12, 2023,...
Streaming vs. Free TV: who’s winning the watch game?
Hey there, couch potatoes and binge-watch enthusiasts! It’s no secret that the way we get our entertainment fix has done...
UserQ research: will a universal four-day working week actually come to fruition?
The four-day working week has been a talking point here in the UAE for quite some time now. In fact,...
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