After five years of trailblazing user experience research tools in MENA with our Dubai-based, in-person UX lab and consultancy, Digital of Things, we’re proud to announce the launch of UserQ – the region’s first fully remote UX research tool that centers MENA testers and researchers. Gone are the days of guessing what your customers want – now you can hear from them yourself and create beautiful digital experiences that connect with your audience.
UserQ is a powerful platform that brings brands and testers together – we’re making remote user research accessible to all in the MENA region.
Get to know UserQ
Built for UXers, by UXers, UserQ makes user research effortless, accessible and efficient – here’s what you’ll get in a nutshell:
- Centralised platform for design, testing and analysis
- User tests that cover various methodologies
- Arabic and English functionality
- Local panel of MENA-based testers
- Support and guidance along the way
- Ready for more? Let’s look at how UserQ supports you…
Robust privacy policy and data management
At UserQ, user privacy and data security are top priorities. UserQ adheres to rigorous data management protocols to protect tester information, ensuring all data collected is securely stored. Our privacy policies align with regional data protection laws, safeguarding personal information and providing transparency on those policies to testers and clients alike. Testers can participate confidently, knowing their data is managed with the highest ethical standards.
Remote research capabilities
User testing is typically conducted in a lab, where researchers are present to observe testing sessions and record data. But there are some user tests that don’t require observation at all, and actually work better online.
From preference testing to card sorting, businesses can still get the feedback and results they need without the hassle of coordinating an in-person testing session with UserQ’s digital platform. Access local insights without having to spend valuable time and resources by conducting your research online.
Multifunctional platform
UserQ offers an all-inclusive research experience with test design, launch, data collection and analysis on one, easy to navigate platform. For researchers, our dashboard makes keeping track of projects seamless – and for testers, everything they need to take part in tests is available at the click of a button.
It doesn’t matter if you’re a UX maestro or beginner – UserQ offers handy tips and detailed guidance at each stage of the testing process to ensure anyone can reap the benefits of user research.
Fast results from local testers
The UserQ panel is made up of over 2500 (and growing) testers from the MENA region, covering a range of demographics – and researchers have access to them all with each test they publish. No matter your target audience, easily filter testers to make sure the right people take your tests in their preferred language.
Case studies: success in action
UserQ has already proven its effectiveness with notable success stories. For instance, a MENA-based retail client used UserQ’s platform to test a redesigned website with local testers. The results led to an increase in engagement by over 30%, showcasing the value of our user experience research tools. This case is just one of many that highlight how UserQ empowers brands with actionable insights to drive digital success.
MENA – a region of opportunity
MENA is one of the world’s most culturally diverse and dynamic regions, a fantastic place for businesses to invest and expand. However, with over 200 nationalities and a myriad of backgrounds, cultures, and religions, it can be a tricky market to navigate.
That’s why access to high-quality, locally relevant user research tools is vital for companies in or entering the region. UserQ is making remote user research accessible with Arabic functionality and an extensive MENA-based tester panel. No matter your role – researcher, marketer, designer, or manager – you’ll gain local insights from real people in MENA to inform your websites, designs, and apps.
Ready to level up your digital experiences? Sign up to UserQ now to stay in the loop.
Ready to level up your digital experiences?
Sign up for UserQ now to stay in the loop and experience the benefits of powerful remote user testing tools tailored to the MENA market.
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