Guerrilla testing 101: definition, key steps, pros and cons
If you are in the product development or the UX space, you know that usability testing is one of the...
How to apply Gestalt principles to web and mobile UI design
When users land on your website or open your app, they form impressions within milliseconds. Yes, that fast. And in...
Empathy mapping: When and why you should use it
Understanding your users on a deeper level is no longer a luxury in design and has now become a necessity....
The AI revolution in service design: trends, impacts, & future
Artificial intelligence has become a game-changer in service design. Companies now leverage AI for design to optimise processes, predict consumer...
Crafting a user-centred design statement: a guide with examples
A user-centered design (UCD) statement is a valuable tool for driving the creation of digital products and services. It is...
Behavioural vs attitudinal UX research: Know the difference
UXR, or user experience research, is often undervalued but is integral to the design process. According to a report created...
Design systems vs. brand guidelines: understanding the key differences
Consistency in design and branding is crucial to building a strong and recognisable identity. Design systems and brand guidelines are...
Exploring participant perspectives on AI-moderated UX interviews
Let’s face it: AI-moderated user interviews are becoming a vital tool for gathering insights. These interviews improve how researchers connect...
Survey success: when to use open-ended vs closed-ended questions
Many things are essential for a survey’s success, one being how effectively you ask questions. Out of the two major...
Simplifying information architecture: fundamental principles & testing tips
Information architecture (IA) is a complex concept, and implementing it for the first time can be a bit overwhelming. The...
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