Design systems vs. brand guidelines: understanding the key differences
Consistency in design and branding is crucial to building a strong and recognisable identity. Design systems and brand guidelines are...
Exploring participant perspectives on AI-moderated UX interviews
Let’s face it: AI-moderated user interviews are becoming a vital tool for gathering insights. These interviews improve how researchers connect...
Survey success: when to use open-ended vs closed-ended questions
Many things are essential for a survey’s success, one being how effectively you ask questions. Out of the two major...
Simplifying information architecture: fundamental principles & testing tips
Information architecture (IA) is a complex concept, and implementing it for the first time can be a bit overwhelming. The...
How do you become a UX researcher with no experience in MENA?
User experience lies at the intersection of technology and human behaviour. UX research plays a crucial role in both physical...
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