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Category: UX research

04 Dec
open-ended vs closed-ended questions

Survey success: when to use open-ended vs closed-ended questions

Many things are essential for a survey’s success, one being how effectively you ask questions. Out of the two major...

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04 Dec
Information architecture principles and testing tips-UserQ

Simplifying information architecture: fundamental principles & testing tips

Information architecture (IA) is a complex concept, and implementing it for the first time can be a bit overwhelming. The...

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28 Nov
UX researcher with no experience in the Middle East

How do you become a UX researcher with no experience in MENA?

User experience lies at the intersection of technology and human behaviour.  UX research plays a crucial role in both physical...

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