UX best practices and local testing for product success in MENA
With over 97% smartphone penetration in advanced economies such as Saudi Arabia and the UAE, the Middle East is emerging...
Why arabic user research is key to UX success in MENA
Arabic is the first language for 300 million people in MENA and a second language for most of the rest....
Eliminate the guesswork: Discover how UX hypothesis drives better decisions
Can you build a house without a floor plan? Or, cook without knowing what you are making. Similarly, you cannot...
Shape your sample size strategy: A guide for teams using remote UX tests
“Five users are enough”. This isn’t just any statement, but one of the most embraced tenets of user experience (UX)...
4 monumental micro UX tweaks that transformed brands
A small stone thrown in still water is capable of creating multi-directional ripples. Despite its small size, the stone’s impact...
Guerrilla testing 101: definition, key steps, pros and cons
If you are in the product development or the UX space, you know that usability testing is one of the...
How to apply Gestalt principles to web and mobile UI design
When users land on your website or open your app, they form impressions within milliseconds. Yes, that fast. And in...
Empathy mapping: When and why you should use it
Understanding your users on a deeper level is no longer a luxury in design and has now become a necessity....
The AI revolution in service design: trends, impacts, & future
Artificial intelligence has become a game-changer in service design. Companies now leverage AI for design to optimise processes, predict consumer...
Crafting a user-centred design statement: a guide with examples
A user-centered design (UCD) statement is a valuable tool for driving the creation of digital products and services. It is...
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