User experience vs. customer experience: are you focusing on the right one?
Businesses constantly strive to improve interactions with their customers, but many struggle to distinguish between user experience and customer experience,...
Design systems vs. brand guidelines: understanding the key differences
Consistency in design and branding is crucial to building a strong and recognisable identity. Design systems and brand guidelines are...
UX tips: 10 guidelines for menu design success
As UX designers, we pour our hearts and souls into crafting intuitive user experiences. But this is not always an...
5 Essential principles for effective homepage design
The homepage is often referred to as the digital front door of a website. It’s the first thing most visitors...
5 essential considerations for UI/UX in Arabic interfaces
The proliferation of digital platforms across the MENA region highlights the importance of creating a culturally relevant design. As the...
Emerging UX technologies to watch in 2025
Did you know that 88% of online users are less likely to return to a site after a bad experience?...
Top resources every UX designer should know
UX design is a field that is big enough to confuse and overwhelm anyone new to this field. However, you...
Survey success: when to use open-ended vs closed-ended questions
Many things are essential for a survey’s success, one being how effectively you ask questions. Out of the two major...
Simplifying information architecture: fundamental principles & testing tips
Information architecture (IA) is a complex concept, and implementing it for the first time can be a bit overwhelming. The...
User research recruitment in the Middle East: how to attract the right participants
User research is an essential part of creating products that genuinely meet user needs, ensuring that the final design is...
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