UX best practices and local testing for product success in MENA
With over 97% smartphone penetration in advanced economies such as Saudi Arabia and the UAE, the Middle East is emerging...
Why arabic user research is key to UX success in MENA
Arabic is the first language for 300 million people in MENA and a second language for most of the rest....
Eliminate the guesswork: Discover how UX hypothesis drives better decisions
Can you build a house without a floor plan? Or, cook without knowing what you are making. Similarly, you cannot...
Remote collaboration: How distributed UX teams build great products
Before 2020, remote working was unfamiliar territory in product development, particularly in user experience (UX) design firms that predominantly depend...
A complete UX glossary for the non-UX folks
Every industry has its terminologies and jargon – phrases, words, and lingo familiar to insiders, but alien to others. While...
4 monumental micro UX tweaks that transformed brands
A small stone thrown in still water is capable of creating multi-directional ripples. Despite its small size, the stone’s impact...
4 UX considerations to build a successful mobile-first product in the Middle East
The Middle East is rapidly evolving into a melting pot of different cultures, diverse societies, and tech innovations. Today, there...
How to apply Gestalt principles to web and mobile UI design
When users land on your website or open your app, they form impressions within milliseconds. Yes, that fast. And in...
User journeys vs user flows: What’s the difference?
Creating a smooth experience for users isn’t just about making things look good. It’s about making things work well from...
Empathy mapping: When and why you should use it
Understanding your users on a deeper level is no longer a luxury in design and has now become a necessity....
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