Communication habits in the Middle East: Insights from a 2025 survey
Our communication habits shape the way we build relationships, work, and navigate daily life. In today’s digital-first world, these habits...
4 monumental micro UX tweaks that transformed brands
A small stone thrown in still water is capable of creating multi-directional ripples. Despite its small size, the stone’s impact...
Guerrilla testing 101: definition, key steps, pros and cons
If you are in the product development or the UX space, you know that usability testing is one of the...
User journeys vs user flows: What’s the difference?
Creating a smooth experience for users isn’t just about making things look good. It’s about making things work well from...
Exploring participant perspectives on AI-moderated UX interviews
Let’s face it: AI-moderated user interviews are becoming a vital tool for gathering insights. These interviews improve how researchers connect...
Survey insights on how people engage with digital content
Navigating the digital content ecosystem: Key Insights for marketers How do we engage with digital content today? How much time...
Future of UAE Residential Properties: In-Depth Analysis
The appeal of renting vs. buying residential properties in UAE What would you choose – Rent or buy a residential...
The impact of user testing on iterative product design
The Impact of User Testing on Iterative Product Design. Quick crash course on how & why to leverage user testing...
Sustainability practices and Environmental awareness in the Middle East
As the UAE hosted COP 28 (United Nations Climate Change Conference) in Dubai from November 30 to December 12, 2023,...
Usability testing questions: asking the right ones
Did you know that 88% of online consumers are less likely to return to a website after a bad experience?...
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