User research vs market research

User research vs market research: Key differences and insights

Designers, developers, and managers are often at each other’s crossheads during product development over choosing between market and user research....

Testing figma prototypes like a pro

Testing figma prototypes like a pro: get actionable user insights

When designing a product, creating a great user experience is crucial. Prototyping tools like Figma make this process much easier,...

User research recruitment in the Middle East: how to attract the right participants

User research is an essential part of creating products that genuinely meet user needs, ensuring that the final design is...

Tips to write effective prototype testing questions

Tips to write effective prototype testing questions

Success in prototype testing can take many forms. For some, successful testing is when they receive authentic and actionable feedback,...

User centered design

User-centered design: Essential steps, methods & examples

“End-users” is one word that can send chills to all segments of designers in every industry. For as long as...

Card sorting in action

Card sorting in action: creative and non-traditional applications

Card sorting is a widely recognised user research method that helps designers and researchers understand how people classify, organise, and...

AI in Ux design

Potential of AI in UX design: Shaping the future of user experience in MENA

With companies prioritising user-centric design to satisfy customer expectations, the Middle East and North Africa (MENA) area is a fast...

Bad user experience

10 Warning signs of a bad user experience in digital products

User experience (UX) design is critical in shaping the end-user’s interaction with digital solutions. As it plays a vital role...

How do people engage with digital content userq survey

Survey insights on how people engage with digital content

Navigating the digital content ecosystem: Key Insights for marketers How do we engage with digital content today? How much time...

UserQ remote user testing

Maximizing product managers’ ROI with cost-effective remote user testing

The importance of ROI for product managers Understanding remote user testing Remote user testing allows you to evaluate your product,...

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