Survey insights on how people engage with digital content
Navigating the digital content ecosystem: Key Insights for marketers How do we engage with digital content today? How much time...
Maximizing product managers’ ROI with cost-effective remote user testing
The importance of ROI for product managers Understanding remote user testing Remote user testing allows you to evaluate your product,...
Future of UAE Residential Properties: In-Depth Analysis
The appeal of renting vs. buying residential properties in UAE What would you choose – Rent or buy a residential...
The impact of user testing on iterative product design
The Impact of User Testing on Iterative Product Design. Quick crash course on how & why to leverage user testing...
Sustainability practices and Environmental awareness in the Middle East
As the UAE hosted COP 28 (United Nations Climate Change Conference) in Dubai from November 30 to December 12, 2023,...
Multilingual UX testing for international audiences: navigating cultural and language differences
We live in a highly globalised digital world these days. And if you want your brand and its products to...
Tree testing vs. card sorting: which one to use?
Tree testing vs. card sorting. What one should you use? We’ve written a guide that dives into the specifics of...
Usability testing questions: asking the right ones
Did you know that 88% of online consumers are less likely to return to a website after a bad experience?...
Understanding the difference between user testing vs usability testing
User testing vs usability testing: the names may sound similar, but there’s a very big difference between the two. This...
A guide to UX researcher jobs: skills, roles, and opportunities
Thinking of becoming a UX researcher? Good choice! Why? Well, the specialist role of a user experience researcher is becoming...
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