Behavioural vs attitudinal UX research: Know the difference
UXR, or user experience research, is often undervalued but is integral to the design process. According to a report created...
User experience vs. customer experience: are you focusing on the right one?
Businesses constantly strive to improve interactions with their customers, but many struggle to distinguish between user experience and customer experience,...
Design systems vs. brand guidelines: understanding the key differences
Consistency in design and branding is crucial to building a strong and recognisable identity. Design systems and brand guidelines are...
UX tips: 10 guidelines for menu design success
As UX designers, we pour our hearts and souls into crafting intuitive user experiences. But this is not always an...
5 Essential principles for effective homepage design
The homepage is often referred to as the digital front door of a website. It’s the first thing most visitors...
AI familiarity and perceptions: Key takeaways from our recent survey
$294.16 billion is the anticipated market size of Artificial intelligence (AI) in 2025. These numbers come from a report by...
Explore emerging UX design trends in the Middle East
UX design is evolving, and the Middle East is no exception to this. As the MENA region’s median age is...
5 essential considerations for UI/UX in Arabic interfaces
The proliferation of digital platforms across the MENA region highlights the importance of creating a culturally relevant design. As the...
Exploring participant perspectives on AI-moderated UX interviews
Let’s face it: AI-moderated user interviews are becoming a vital tool for gathering insights. These interviews improve how researchers connect...
Emerging UX technologies to watch in 2025
Did you know that 88% of online users are less likely to return to a site after a bad experience?...
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