Simplifying information architecture: fundamental principles & testing tips
Information architecture (IA) is a complex concept, and implementing it for the first time can be a bit overwhelming. The...
How do you become a UX researcher with no experience in MENA?
User experience lies at the intersection of technology and human behaviour. UX research plays a crucial role in both physical...
User research vs market research: Key differences and insights
Designers, developers, and managers are often at each other’s crossheads during product development over choosing between market and user research....
Testing figma prototypes like a pro: get actionable user insights
When designing a product, creating a great user experience is crucial. Prototyping tools like Figma make this process much easier,...
User research recruitment in the Middle East: how to attract the right participants
User research is an essential part of creating products that genuinely meet user needs, ensuring that the final design is...
Tips to write effective prototype testing questions
Success in prototype testing can take many forms. For some, successful testing is when they receive authentic and actionable feedback,...
User-centered design: Essential steps, methods & examples
“End-users” is one word that can send chills to all segments of designers in every industry. For as long as...
Card sorting in action: creative and non-traditional applications
Card sorting is a widely recognised user research method that helps designers and researchers understand how people classify, organise, and...
Potential of AI in UX design: Shaping the future of user experience in MENA
With companies prioritising user-centric design to satisfy customer expectations, the Middle East and North Africa (MENA) area is a fast...
10 Warning signs of a bad user experience in digital products
User experience (UX) design is critical in shaping the end-user’s interaction with digital solutions. As it plays a vital role...
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