Exploring participant perspectives on AI-moderated UX interviews
Let’s face it: AI-moderated user interviews are becoming a vital tool for gathering insights. These interviews improve how researchers connect...
Emerging UX technologies to watch in 2025
Did you know that 88% of online users are less likely to return to a site after a bad experience?...
Top resources every UX designer should know
UX design is a field that is big enough to confuse and overwhelm anyone new to this field. However, you...
Survey success: when to use open-ended vs closed-ended questions
Many things are essential for a survey’s success, one being how effectively you ask questions. Out of the two major...
Simplifying information architecture: fundamental principles & testing tips
Information architecture (IA) is a complex concept, and implementing it for the first time can be a bit overwhelming. The...
How do you become a UX researcher with no experience in MENA?
User experience lies at the intersection of technology and human behaviour. UX research plays a crucial role in both physical...
User research vs market research: Key differences and insights
Designers, developers, and managers are often at each other’s crossheads during product development over choosing between market and user research....
Testing figma prototypes like a pro: get actionable user insights
When designing a product, creating a great user experience is crucial. Prototyping tools like Figma make this process much easier,...
User research recruitment in the Middle East: how to attract the right participants
User research is an essential part of creating products that genuinely meet user needs, ensuring that the final design is...
Tips to write effective prototype testing questions
Success in prototype testing can take many forms. For some, successful testing is when they receive authentic and actionable feedback,...
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