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A tree testing tool tells you how easy it is for users to navigate your site, and helps to improve your site’s information architecture. It involves asking your users to perform a task using a text-only version of your website, and tells you whether they’re able to get to the right destination or not.
This tree testing UX research method can involve tasks like finding a certain product or navigating to a particular page. This testing method helps identify any pain points your users encounter on the customer journey as they complete given tasks—and highlights areas for improvement. Carrying out this test early in the design process means you can ensure that the content on your site is easy to understand and find.
To design and define your site architecture with a tree testing tool
To find out how easy it is for users
to access information on your site
To help create digital experiences
that are easy to use
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