Preference test
Discover which designs your audience prefers with a simple preference test – to inform decision-making and make your designs more user-friendly.
Discover which designs your audience prefers with a simple preference test – to inform decision-making and make your designs more user-friendly.
A preference test allows you to get user feedback early on in the design stage to understand what users prefer – and the reasons behind their choices.
While some preference tests will consist of a simple choice between two to five design options, researchers also have the opportunity to ask follow-up questions to gather a deeper understanding of what makes testers choose one design over another.
Preference tests can be run on a variety of visual designs, including (but not limited to):
These tests can only take a few minutes to complete, and are great for validating designs quickly.
At any stage of the design process, user feedback can shape branding or design
To uncover what designs your audience prefers, and why
When you want to observe how users interact with designs
Your preference test feedback will indicate which designs your audience prefers, and UserQ provides you with quantitative results that are easy to study. We’ll use visual data that make it really easy to compare results and draw conclusions.
If you include follow-up questions in your preference test, you can categorise similar answers to identify key themes across feedback too. They can uncover invaluable insights into your audiences’ attitude. Preference tests are one of the best testing methods to shape the overall design and communication of your brand, and make sure that your visual branding really connects with your audience.
Ready to run your own preference test? Get started by signing up for UserQ today.